Privacy policy

Privacy Policy

Last updated: May 2026

Who we are

Pupcakes Dog Bakery is a small family-run business based in Flintshire, North Wales. We are committed to protecting your privacy and handling your personal data responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For any privacy-related queries, please contact us at: fetch@pupcakesdogbakery.co.uk

What information we collect

We may collect and process the following personal data:

  • Name, delivery address, and contact details including email address
  • Payment information (processed securely via Shopify — we do not store card details)
  • Order history and preferences
  • Images you share with us via email or social media
  • Communications you send to us

Why we collect it and our lawful basis

We process your personal data for the following reasons:

  • To fulfil your order — processing is necessary to perform our contract with you
  • To communicate with you about your order — contract performance
  • To send marketing emails — only with your consent, which you can withdraw at any time
  • To improve our products and services — legitimate interest
  • For legal compliance — where required by law

How we use your information

  • To process and fulfil your orders
  • To send order confirmations and updates
  • To respond to your enquiries
  • To send promotional emails about new products and offers (with your consent)
  • To improve our website and customer experience

Images

If you share images with us via email or tag us on social media, we may wish to use these in our marketing materials, website, or social media. We will always seek your explicit consent before doing so.

How long we keep your data

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Order records are typically kept for 7 years for legal and accounting purposes. You may request deletion of your data at any time (subject to legal obligations).

Cookies

Our website uses cookies to analyse traffic and improve your experience. You can choose to accept or decline cookies via your browser settings, though this may affect some website functionality. We use Google Analytics to understand how visitors use our site.

Sharing your data

We do not sell or rent your personal data. We may share it with trusted third parties solely to operate our business, including:

  • Shopify — our e-commerce platform
  • Google — analytics and advertising
  • Royal Mail / courier services — to fulfil deliveries
  • Email marketing platforms — where you have given consent

These parties are required to handle your data securely and in accordance with UK GDPR.

Links to other websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Withdraw consent for marketing at any time
  • Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, please contact us at fetch@pupcakesdogbakery.co.uk

Changes to this policy

We may update this policy from time to time. The latest version will always be available on our website.